Online and Offline
Small Business Marketing Strategies

small business marketing strategies

Below are some great online and offline small business marketing strategies to help raise your business profile. Step out of your comfort zone make a name for yourself. Getting the word out about your company doesn't happen overnight. It takes time and a well thought out strategy. But that doesn't mean it has to be difficult.

We will continue to post more small business marketing tips below, but here are a few ideas to get you started:

Go online! Take your local business to the next level by increasing awareness with a website. Yes, this is what we do... but it's true - most people expect every business to have a website these days. Having a website gives your business credibility in your prospective customers' eyes. Most people who are on the internet these days do search for local businesses online, so if they are looking for your products and services, you want them to find you and not your competitor down the road.

Taking your business online opens up all kinds of marketing opportunities for you! From publishing monthly newsletters and blog posts, to writing articles on your area of expertise for the reprint directories and establishing yourself as an expert in your field, to possibly creating and selling an e-book! We'll talk more about all of these ideas, so stay posted!
Print offline marketing materials such as business cards, magazine articles and press releases, brochures, and flyers. Consider a joint venture with a business that complements your offerings. While offline marketing is considered "old school" by many, a well thought out offline marketing campaign can do your business a world of good. And you'll be amazed at how inexpensive offline marketing can be.
Network! Who do you know? Have you ever wondered how people get on Oprah or get featured in magazines or other publications? It's who they know. They might not know Oprah, but they know people who know how to get them there. Each and every person you meet and every relationship you build is an opportunity to create more opportunity. Tomorrow, you might be standing in line at the grocery store and meet the person who could change your life. Open yourself to the possibilities. Hand out your business card to everyone you meet. They might not have a need for your products and services, but they might know someone who does and pass along your infomation.

Become a member of your local small business association and attend the meetings to network with other business owners. Your next joint venture may be right around the corner! Online, networking is important too. More and more, businesses are discovering the opportunities social networking sites like Linked In, Twitter, and Facebook have to offer. How can they benefit your business?